This is Cranium Fitteds' first shot at logo designing.  The whole idea behind this logo was to make a fitted to represent the everyday struggle.  The roaring gorilla represents the "beast" inside all those who are always on the grind.  If you've ever been on your own and you're struggling to make ends meet, you know how you have to get into beast mode and do everything you can to survive because as nature tells us, it's all about the survival of the fittest.  The Jordan 8 Aqua is one of our favorites so we decided to match those kicks up.  Then we wanted to give the gorilla's eyes a touch of volt to signify the wild energy inside a true hustla.  


This exclusive custom New Era Hat is available only at Cranium Fitteds (click HERE).